Of all the publishing categories that exists, can you guess the ones that are the fastest-growing?
When you visit ANY store that offers books and magazines for sale, you will always see TONS of coloring books, puzzle books, journals, note books, children's books and more! And can you guess which type of low-content book is at the root of nearly all others?
If you guessed DOODLE BOOKS, congratulations!
Take Coloring Books as an example...many don't realize is that the massive coloring book trend was actually birthed out of Doodling...people began coloring the doodles they were creating!
Chances are that, at some point in your life...as a child or as an adult...you doodled. We all have. It's a "mindless" activity that helps us pass time, negotiate challenging tasks or to just de-stress.
There is actually amazing studies and research that support the importance of Doodles: